Logo & Branding Guidelines

The New Asbury Logo

If you're thinking that something looks different around here, it's not just you - we have a new logo! The new Asbury Automotive Group logo is a symbol that our company is growing and evolving. We have updated our logo and brand color to show the world that Asbury is a brand open to change.

Looking to use our logo?

We welcome anyone and everyone to use our logo where necessary. Please be respectful of our branding guidelines and do not modify our logo.

Our Color

Asbury Red represents the heart of our brand.

RGB (217, 30, 24)