Logo & Branding Guidelines

The New Asbury Logo

If you're thinking that something looks different around here, it's not just you - we have a new logo! The new Asbury Automotive Group logo is a symbol that our company is growing and evolving. We have updated our logo and brand color to show the world that Asbury is a brand open to change.

Looking to use our logo?

We welcome anyone and everyone to use our logo where necessary. Please be respectful of our branding guidelines and do not modify our logo.

Asbury Careers

The Asbury Careers logo is only to be used on the Asbury Careers website or on media (print or digital) that relates to careers within Asbury Automotive Group.


Our Colors

Bold yet simple.

Asbury [Race Car] Red
RGB (217, 30, 24)

Asbury Grey
RGB (44, 62, 80)

Logo Variations

You've got options.

Full Color
Preferred. Use where possible.

Use when necessary.

Use where applicable.

Download Branding Kit