Learn how HBCU Change & Asbury Automotive Group, use small change to make a large impact in our communities.

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Let Your Change Make a Change for HBCUs

The Asbury & HBCU Change Partnership

HBCU Change, founded by Xavier Peoples, is a company that uses small change to make a large impact in the community. The company seeks to bridge gaps in educational opportunities, ensuring that students have the resources and support needed to thrive in their academic journeys and beyond. HBCU Change collects change from users' everyday credit or debit card purchases, rounding up to the nearest dollar. Each month, the app donates the change to the schools users choose.

At Asbury Automotive Group, we believe in the power of diversity, equity, and inclusion. Asbury started their partnership with HBCU Change in 2021 to help raise funds for these historically underfunded public and private colleges and universities. Many Historically Black Colleges and Universities (HBCUs) have closed their doors in recent years due to the lack of funding. HBCUs offer a unique opportunity for not just African American students but for many students to get a great education. Asbury is proud to employ several HBCU graduates at our company; we want to do our part to support education in our communities.

How does HBCU Change work with Asbury Automotive Group?

  • Easy Donation Opportunity Every time you come to one of our Asbury Automotive Service Centers, you have an opportunity to donate. After a service transaction, you are given the option to round your total up to the next dollar amount. It couldn't be easier!
  • Truth & Transparency Every donation goes towards HBCU Change's goal of donating $1 billion dollars to HBCUs. 100% of your donations is going directly to HBCUs.
  • Your Dollars At Work There are over 100 HBCUs in the United States, including public and private institutions, community and four-year institutions, medical and law schools. Lack of funding has forced HBCUs to cut costs, eliminate programs, and sell valuable resources.

Our Mission

We're committed to raising money to help HBCU Change reach their goal of donating $1 billion over the next 5 years to Historically Black Colleges and Universities.

HBCU Fast Facts

1. The first colleges for African Americans were established largely through the efforts of black churches with the support of the American Missionary Association and the Freedmen's Bureau. The second Morrill Act of 1890 required states — especially former confederate states — to provide land-grants for institutions for black students if admission was not allowed elsewhere. As a result, many HBCUs were founded.

2. Early HBCUs were established to train teachers, preachers, and other community members. During the 20th century, many HBCUs shifted their focus to promote scholarship among African Americans. Academic councils, conferences and founded scholastic journals to showcase black intellectual thought. Such notable figures as W.E.B. Du Bois, Ida B. Wells, Booker T. Washington and Martin Luther King Jr. attended a historically black college or university.

3. HBCUs opened the door of educational opportunity for many African Americans who were once legally denied an education. Additionally, these schools provided African American students with a nurturing environment to explore their collective identities and cultures.

There Are Over 100 HBCU Locations Across the Country!